Product manager across e-commerce, payments and fintech. I've scaled checkout, QR payments and voucher ecosystems that drive measurable growth while maintaining strong platform reliability.
Omni-channel cart-checkout platform strategy and CRO across the FairPrice App and web, backed by a payment platform processing ~5mn transactions/month. Data-led funnel optimisation using Amplitude and BigQuery, ~$3M GMV uplift, 45% reduction in payment failures, and POS-integrated QR scaled to ~29% of in-store transactions through payment orchestration and 3DS optimisation.
Voucher platform redesign and a personalised gamification layer that turned blunt discounts into a measurable conversion engine, 15% growth in acquisition, 10% retention uplift, 20% WAU increase and 2.6× ROI on promotional spend across 300K+ customers.
0→1 fintech commercialisation across BaaS, BNPL and remittance, RemitSend B2B cross-border launch (500 SMEs, SGD 2M in 4 months), Virtual Accounts (FAST), MyInfo onboarding, revolving EMI card (50K users, ~60% utilisation) and co-lending partnerships.
NTUC FairPrice · Singapore
Led digital product initiatives across e-commerce, omni-channel payments, loyalty and gamification. Owned a payment platform processing ~5mn transactions/month, drove checkout CRO delivering ~$3M GMV uplift, scaled POS-integrated QR payments to ~29% of in-store transactions, and led key Trust Bank tech integration workstreams.
MatchMove Pay · Singapore
Built and launched RemitSend, B2B cross-border remittance product (500 SMEs, SGD 2M volume in 4 months). Led BaaS platform enhancements: Virtual Accounts (FAST), MyInfo onboarding, new remittance corridors, and Indonesia wallet stack.
Home Credit · India
End-to-end ownership of BNPL products for unbanked consumers, including a revolving EMI card (50K users in three months, ~60% utilisation), co-lending partnerships (₹170 net revenue per transaction) and telecom BNPL bundles. Drove a 7% MAU uplift and ~10% cash-flow efficiency improvement.
ICICI Bank · India
Led payments product commercialisation and business strategy for Financial Institution clients, positioning ICICI as a strategic partner for Small Finance and Payment Banks. Drove ~₹600M in revenue and ~₹2.6B in annual NII.
Contata Solutions · India
Owned platform testing strategy for an ERP startup serving global Oil & Gas clients. Led an automation framework that reduced release timelines by ~37%. Product later acquired by Emerson Automation Solutions.
Owned end-to-end product strategy and UX redesign of the POS-integrated QR payment flow on the FPG App, embedding loyalty directly into everyday retail transactions.
Led redesign of the voucher platform and launched a personalised gamification layer, turning blunt discounts into a measurable conversion engine across the FPG App.
Data-led CRO across the digital checkout funnel using Amplitude and BigQuery, working with payment partners and engineering to eliminate failure categories.
Spearheaded the FairPrice Group tech workstream for Singapore's first digital bank: loyalty, offers, promotions, POS and payment systems across a highly scrutinised public launch.
End-to-end build and launch of a new remittance product in 100 days, owning strategy, partner integrations, onboarding, and go-to-market.
Owned strategy for a portfolio of BNPL products including a revolving EMI card, co-lending partnerships and telecom bundles, plus a consumer app revamp with Aadhaar-based KYC.
A platform where tenants share honest reviews of the properties and landlords they have lived with, and where anyone can search those reviews before signing a lease. Owned product direction end-to-end, from the review and search experience to the trust and moderation loops that keep the content credible.
A Chrome extension, published on the Chrome Web Store, that drafts thoughtful LinkedIn comments in context. It reads the post you are on and suggests replies that sound like you, so engaging takes seconds instead of minutes.
Air Shelf makes any merchant visible and recommendable inside the AI ecosystem, structuring catalogue, brand and availability signals so assistants like ChatGPT, Gemini and Perplexity can find, understand and confidently suggest a store's products. I advise on product strategy, roadmap clarity and product building.
Publishing open-source Claude Skills and AI working guardrails that turn product craft into repeatable, agent-usable practice, from stakeholder conversations to pre-mortems and shipping safely without code review.
Sotto is an always on thinking partner for the part of work that never shows up in a tool: the decisions, the politics, the big conversations. Built for product managers, designers and engineers navigating complex organisations, it gives senior level counsel on demand, always on and never judging.
Hands-on builder. Data-driven decisions. Omni-channel obsessed.
Management Development Institute
CGPA 7.12 / 10
Uttar Pradesh Technical University
79.2 / 100
Mother of a five-year-old. Worked across Singapore and India. Currently learning to swim, and to drive, at 37.